Have you ever thought about improving your web page’s organic traffic? Well, it’s high time since developers are using search engine positioning. Those who use this, have high visibility with site reputation and top ranking.
Search engine positioning works based on a target keyword. It’s slightly different from SEO because it works with a single web page. It uses different tools and different indexing methods. But, at the end of the day, it’s a part of SEO though.
In short, search engine positioning refers to optimizing a particular page of your website to rank higher on the search engine result page.
What is search engine positioning?
The basic idea is simple.
You will optimize a particular page of your website through different SEO factors to rank higher in Search engine result page or SERP.
According to Backlinko, it’s the continuous practice of optimizing web pages. The operation will ensure more numerous search results and increase traffic to the desired web page. Search engine positioning is mandatory if you’re interested in gaining organic visitors on a web page.
How Does Search Engine Positioning Work?
Search engine positioning works on a constant principle to rank a page on the top search list. The principle is pretty simple: it looks for specific content on the search engine results page (SERP). To return high-value results, the most popular search engine Google follows some special criteria.
- The old the website is
- Site’s link portfolio quality
- Relevancy of the page
- Social signals from social media
- Level of competition
People have great confusion- why does it matter to maintain search engine positioning? Search engine positioning matters to gain desired visitors to the site. It’s important from a few more points of view.
Boosts up visibility
If your specific web page position for a specific keyword is at the top, you’ll get huge visitors. SEJ says that up to 25% of visitors click on the first search result. So, it’s not hard to get 2500 visitors to a search engine-optimized page if it has 10,000 hits.
Helps in achieving high traffic
The more traffic you have, the more your investment is secured. Primary investment in SEO positioning will bring you a lot of traffic, promoting your brand.
Improves site reputation
People when they see your site on the top result, consider you as a trustworthy one. It’ll increase the traffic, and encourage others to visit. Finally, your impact and site reputation will exponentially increase. Using internal links, you can also run your other site’s promotion.
Increases organic traffic
Increasing organic traffic is the core target of search engine positioning. Organic traffic helps to achieve more clicks. The more traffic you get from organic search, the leads you can generate.
Is Search Engine Positioning Different From SEO?
Search engine positioning isn’t as broad as SEO. Here you know that some basic dissimilarities exist between them.
Search Engine Positioning | SEO |
Search engine positioning is a part of SEO | SEO is a broad operation itself |
It focuses on the ranking of individual pages | It focuses on the entire website optimization |
Creation and implementation of an SEO plan is its target | SEO doesn’t work to fulfill search engine positioning’s desire |
It can’t work with domain-level improvement | It works with domain-level improvements |
How to rank in SERPs to improve your Search Engine Positioning
Despite not being an SEO expert, you can easily distinguish between SEO and search engine positioning now.
Keeping a clear idea of how to rank in serps may help you in better search engine positioning. Here are some tips.
- Maintaining a Google Business Account properly
- Ensure that your Sitemap is submitted to Google & Bing
- Attach social media accounts to the website
- Optimize on page SEO
- Create engaging Content like Blogging
- Use Paid Ads to spread Traffic & Awareness.
Well, now you’ll know how to rank in serps to improve your search engine positioning step by step.
Modify site structure
Your site structure, professionally known as a hierarchy, requires a deep modification. Easy site structure attracts customers from all segments. If the hierarchy is complicated, the site’s traffic will decrease sooner or later.
Design the product page effectively
The product page is the landing page for a visitor. So, make the page visually pleasing and attractive. Mention all possible features in a brief here. Glorify your product’s specifications along with upholding the user’s thoughts here. If you have any testimonials, display them politely.
Ensure the right keyword placement
Focus on the placement of long-tail keywords. It’ll ensure you a good number of monthly searches. To determine relevant keywords, go for tools like Ahrefs, Moz, and others.
Reduce site loading interval
If your site has more loading time, visitors will get disturbed. They’ll barely visit your site next time. So, do I need to learn SEO to reduce site loading intervals? No, you just need to follow some basic rules.
- Use fewer images per page
- Go for compressed photos
- Reduce video size
- Use compressed coding
- Change the web host if nothing works
How to find a webpage’s search engine position?
Finding the rank of a web page on a search engine is just about following some sequential steps.
Using Google search console
The Google search console helps website owners in checking their indexing status. It’s helpful in optimizing their website for improved online visibility. This tool is effective to raise organic click through rate. Here is the process of using the Google search console.
- Fix a keyword
- Enter keyword and credentials
- All desired information will come forward
Using Ahrefs
It monitors any website, representing common website issues deeply. Like other search engine positioning tools, Ahrefs can also analyze core web vitals. You can use this tool in the following way:
- Insert the domain or subdomain
- Input keywords, URLs, and necessary credentials
- Wait until Ahrefs generates the report
Go for an SEO management platform
RankWatch is one of the most popular SEO management platforms. It’s exceptional because it allows tracking data on individual digital marketing campaigns. The tool also represents your position history.
Use Accuranker
Accuranker is reliable for rapid, real-time results for rank tracking. It shows your web page position on search engines with some easy steps.
- Visit the SERP checker tool
- Enter keywords
- Enter domain details
- Specify the location and device type
- Wait for the result
Conclusion
Now you have a complete idea about search engine positioning. It’s not that difficult if you understand technical SEO precisely. By following serp features, you can perform search engine positioning accurately.
You don’t need to be an expert in this job if you don’t have an idea about SEO like YouTube SEO. The ranking is important because it helps to improve your brand value and extra reach to people.
Determining the search engine position of your web page is pretty simple. We recommend using the Google search console for the best output. Anyway, you can use any of the aforementioned tools.
