How to start an SEO campaign: 7 simple steps to rank
Thinking about improving your business’s online visibility and attracting more traffic?
An SEO campaign could be a vital aspect of digital marketing that helps accelerate your website through Search Engine Optimization (SEO).
But How to start an SEO campaign without prior experience?
You need to follow a few steps, including keyword research, on-page optimization, and content creation.
But don’t worry. We will guide you through all the steps easily to achieve your goal.
What is an SEO campaign, and why is it important?
An SEO campaign aims to improve a website’s ranking in search engines like Google. It involves techniques like keyword research, content optimization, link building, and technical optimization to make the site more visible and appealing to users. The ultimate goal is to increase the website’s organic traffic and attract potential customers.
- Increases visibility and attracts more potential customers
- Boosts organic traffic
- Improves search engine rankings
- Helps a website stand out from competitors
- Provides a better user experience
- Can drive long-term results
- Helps establish online credibility and authority
- Can be cost-effective compared to paid advertising.
How to start an SEO campaign with 7 simple steps
Starting an SEO campaign is possible with only a few simple steps. Observing your site status and performing SEO optimization is the prime task of an SEO campaign.
Step:1- Understand your current site status and set your goal
Keeping a clear conception of your site’s current status can help you to understand where your previous SEO efforts have succeeded or failed. It can make your fight easier to plan for your newest SEO campaign.
Understanding your current site status includes elements like:
- Page speed
- Backlink health
- Current ranking status
You need to know how your site is currently performing in search engines. It’s not a good sign for your site if it takes longer to load than similar sites. Also, check what keywords are responsible for its current ranking and what areas need to be improved.
Using tools like Google Analytics and Search Console can help you analyze your site’s current status for accurate SEO reporting. You can find multiple suggestions from them and implement them in your way.
Once you clearly understand your website’s current status, it’s time to set your goals. If you’re looking to rank higher for specific keywords, focus on keyword choosing and placed perfectly.
Thinking about increasing organic traffic or improving your website’s overall visibility in search engines? Then you need to work on everything about SEO for your website.
It’s important to make sure your goals are realistic and achievable. Set achievable and measurable targets to track your progress and adjust your strategy if needed.
Step:2- Do thorough keyword research
Keyword research is the foundation of any successful SEO campaign. By understanding what people are searching for, you can identify the keywords and phrases that your target audience is using. It’ll help you to optimize your website and content accordingly.
When conducting keyword research, it’s essential to focus on the relevance and intent of the keywords. Choose keywords that are specific to your business, as well as, your target audience.
Besides, avoiding generic terms that are too broad or competitive is difficult to rank for. Instead, go for long-tail keywords that are more specific and less competitive.
Additionally, ensure that the content you create is unique and plagiarism-free. Duplicate content can harm your website’s ranking along with your brand’s reputation.
Therefore, you should focus on producing high-quality, valuable content that your target audience will find useful.
Here are simple steps to start thorough keyword research for an SEO campaign.
- Start by defining your target audience and their needs
- Next, identify your business goals and target keywords
- Conduct initial keyword research using keyword research tools
- Refine keyword list based on relevancy and search volume
- Generate keyword-rich content
- Regularly monitor your keyword rankings and adjust your strategy
Step:3- Write and publish helpful content
Writing and publishing helpful content is key to any successful SEO campaign. Here are the steps you should obey.
● Choose topics that align with your target keywords:
Research and identify topics that are relevant only to your target audience. Aligning the topic with your target keywords helps to engage the target audience.
● Conduct thorough research:
You’ll find huge sources to gather information if you’re working on a familiar topic. But collecting information from credible sources ensure your content is accurate and up-to-date. Using references from high-end sites makes readers more engaged and interested in your content.
● Organize content with subheadings:
It’s highly recommended to use attractive and short subheadings in writing. This strategy helps to break up the content and make it easier to read.
● Optimize content for search engines:
Your target keywords should be implemented throughout every necessary segment of your content. The placement of the target keyword is mandatory in the title, meta description, and header tags.
● Publish and promote:
After publishing your content on your website, promote it through social media, email marketing, and other channels to drive traffic and build links.
● Monitor performance:
Regularly monitor your content’s performance and make necessary updates. Remember to write high-quality content that provides value to the reader. Avoiding keyword stuffing is suggested as search engines can penalize websites. Unique, plagiarism-free content is crucial to maintaining credibility and building trust with your audience.
Step:4- Ensure on-page optimization
Here are some simple steps to ensure on-page SEO optimization for an SEO campaign.
● Title Tag Optimization
Title tags are HTML elements that briefly describe the page’s content. Your selected title tag should be unique, accurately reflect the page’s content, and include the target keyword. Along with this, the length of the title tag should be between 50 and 60 characters. That’s how you ensure its full visibility in search engine results.
● Header Tag Optimization
Header tags (H1, H2, H3, etc.) are used to structure the content and indicate the information hierarchy. Using an H1 tag for the page’s main heading is considered a universal rule. The H2 tags should be used for various subheadings. It’s also significant to add target keywords in header tags but avoid over-optimizing.
● Meta Description Optimization
The meta description is a short snippet in search engine results below the title tag. It should accurately describe the page’s content and include the target keyword. Keeping the meta description between 150 and 160 characters is a great move.
● URL Optimization
URLs should be short, descriptive, and include the target keyword. Avoid using special characters and keep the URL structure simple and easy to read.
● Content Optimization
Your content should be high-quality, well-researched, and provide value to the reader. Include target keywords in the content, but try to avoid keyword stuffing. If the content is easy to read and formatted with subheadings, readers won’t fall for it.
By following these on-page optimization techniques, you can improve your website’s visibility and rankings in search engine result pages.
Step:5- Complete off-page optimization
Performing off-page SEO optimization is all about following some quick steps.
Repairing Broken Backlinks
Start by conducting a thorough website audit to identify broken links. Request webmasters to update broken links to functioning ones. Ensure all internal and external links are in proper working order to provide a seamless user experience.
● Infographic Design & High-Quality Content Creation
Create eye-catching and informative infographics to attract backlinks. Generate superior, captivating, and shareable content to engage your target audience. Implement content promotion tactics to acquire backlinks from relevant websites and communities.
● Guest Post Outreach Efforts
Research websites and blogs in your industry that accept guest posts. Propose innovative and valuable guest post ideas to website owners and editors. Write high-quality guest posts that offer value to the audience and establish your brand as a thought leader. Google doesn’t want your guest post links to use exact match anchor text, like this:
● Monitoring and Improvement
Continuously monitor and analyze the performance of your off-page SEO strategies using analytics tools. Stay up to date with the latest off-page SEO best practices to enhance your strategy. Continuously evaluate and refine your off-page SEO approach to achieve the best results and maintain a strong online presence.
Step:6- Do a thorough technical SEO on your site
Follow these steps to perform a thorough technical SEO on your site.
● Speed Optimization
Analyze website speed using tools such as GTmetrix, Google PageSpeed Insights, etc. Then, optimize images, compress files, and reduce HTTP requests to improve page load times. Don’t forget to implement a content delivery network (CDN) to distribute content globally and reduce latency.
● Canonical Error Resolution
Identify canonical errors using tools such as Google Search Console. Ensure consistent use of canonicals to prevent confusion and maintain link equity.
● Broken Links & Error Correction
Conduct a website audit to identify and fix broken links. Use tools such as Ahrefs or Screaming Frog to find broken links and error pages. Redirect broken links to relevant pages to provide a better user experience and maintain link equity.
● Mobile Responsiveness
Ensure your website is mobile responsive and optimized for all devices. Use tools such as the “Google Mobile-Friendly Test” to evaluate mobile compatibility.
● Continuous Improvement
Regularly monitor and analyze the technical aspects of your website using tools such as Google Search Console. Stay up-to-date with the latest technical SEO best practices along with refining your strategy regularly.
Step:7- Observe your result and take action accordingly
Monitoring key metrics is the start to the success of an SEO campaign. Regularly track website traffic, keyword rankings, bounce rate, and new backlinks from time to time. Also, check CTR, website authority, and speed to assess progress and identify areas for improvement.
Use data and insights to evaluate and refine your SEO strategy to the fullest. Make data-driven decisions to achieve the best possible outcomes. Stay up-to-date with the latest SEO techniques and tools to improve your results continuously.
Improving SEO results requires continuous monitoring and action. By keeping track of key metrics and staying informed about the latest SEO best practices, you can optimize your website. It’ll enhance your online presence to achieve the best possible outcomes. Regularly evaluate your results and make changes to your strategy to achieve the best results.
What result should you expect after launching the campaign?
While dealing with SEO, you should remember that it’s an incredibly slow process. Even after doing everything perfectly, you might not see an improvement in organic traffic for weeks, months, or even a year.
Here is a brief scenario of your expected result after launching the SEO campaign.
A Few Days After Launching
- Initial site indexing and crawling by search engines
- Technical SEO issues identification and resolution
- Tracking and monitoring website traffic and rankings
- Reviewing and adjusting strategies based on performance data
A Few Months After Launching
- Improved visibility and website traffic
- Higher search engine rankings for targeted keywords
- Increased brand visibility and credibility
- Continued optimization and refinement of strategies to maintain and improve performance.
FAQ
Here you know about some relevant questions about SEO campaign and their answers.
How long does it take to see results from an SEO campaign?
Search engines take time to crawl, index, and rank your website. So, it typically takes several months to see significant results from an SEO campaign. Some smaller optimizations may show immediate improvement.
Can I do SEO on my own or do I need to hire a professional?
While it’s possible to do SEO on your own, hiring a professional may not seem useful. But, this action can provide expertise, efficiency, and experience to achieve better and faster results. A professional SEO team can also stay up to date with the latest industry developments and algorithms.
How often should I adjust and refine my SEO strategy?
Your SEO strategy should be continuously reviewed and adjusted to keep up with changes in search engine algorithms and industry trends. It’s recommended to re-evaluate and make necessary refinements every 3-6 months to maintain and improve search engine visibility.
Wrapping up
An SEO campaign, a critical component of digital marketing, can help improve your site’s online acceptance. Also, it’s effective in attracting more traffic and growing revenue. By following the steps outlined in this guide, you’ll be able to launch a successful SEO campaign and take your site to another level.
Whether you’re working with a professional marketer or tackling SEO, staying committed to your goals is most important. Remember, SEO is a dynamic process that requires staying updated on every single factor.
Therefore, be prepared to regularly adjust and refine your strategy as you grow. You can achieve great results from your SEO campaign with hard work and consistency.
