If you want to do SEO for multiple locations or if you’re going to optimize for different pages or a particular page, then you have to do on-page SEO. The most important factor right now for ranking a page is the on-page SEO. Now you may ask what this on-page SEO is. In one word, it is the user experience. If you want to do on-page SEO, you have to optimize the page as the customer want.
Now, what do customers want?
Let’s start with the URL. The URL has to be easy to remember and easy to type. You never click any link or URL that is so clumsy and looks fishy. Instead, you will click a fresh link, right?
Then you need to make sure that the title is attractive. Among the thousands of results, why people will click your page? Because you have an attractive title. But do not make it too fishy, make it clear, relevant, and engaging.
Also, make sure you have a relevant but attractive photo with an alt tag. Google cannot see your picture. It can read it. So you have to make Google understand that the photo is relevant, and that is when you need to use alt text.
Now start with a mind-blowing catchy paragraph. Or, if you have a product, add a catchy line. Make sure you have the main keyword in the first paragraph. If you need to write the details about your product, then write in such a way that people read until the end. If people do not read until the end, Google will understand that your writing is not helpful, and as a result, it will not rank your page.
Another important thing to remember is putting the area name in the content. It will help. Other than that, make sure your user interface is lightweight, good to look, and easy to use. Also, your website has to load fast. Otherwise, people will go back and visit other websites.