Why Longer Blog Posts Perform Better?
Have More Depth and Facts on the Topic
People who search on google for seeking information will almost always share and spend more time on blog posts that provide the most value.
Long form content provides more in-depth information on a topic. It also encourages readers to learn more on relevant topics. So, by the end of reading that piece, a reader becomes completely satisfied with the answer and might as well become a subscriber.
In many cases, thin content can gain google penalty as well piss readers off.
Think about it this way.
You have a new dog at home and now you want to train him. You get on google and search “how to train my dog” and find a 300 word post pointing out the techniques in 2-3 lines. You will hate that blog like anything.
Adds More External Links to Make the Content Valuable
External links are common in blog posts. But when you are writing a longer one, you will place more external links to authoritative posts.
These links help you to make your statement and analysis more credible. Users will get the idea that you research well and talk about facts!
This strategy also gives a strong signal to google and your post might have a greater chance to top the SERPs.
Convinces Readers to Take an Action
If a new visitor visits your site, you want him to convey as much information to trigger an action.
With shorter posts, your options are very limited. You don’t have the resources nor the benefit of extra words to influence the reader.
Longer blog posts give you the freedom to use text, Call to action buttons and other links to generate more actions.
Let’s take the example of “how to train your dog” again. If you want to redirect your reader to a dog trainer to generate income from affiliate sales, you will have to make a more intimate relationship.
Detailed posts are the only way to convert a new visitor into a buyer.
How to Find the Right Length for Your Blog – Blog Length for SEO
1. Rely More on Search Intent
If you can’t understand the search intent of your reader for a particular keyword or for your industry, you will have a hard time cracking the SERP.
You will have to figure out what satisfies the intent of the user.
Are they looking for a quick answer? If yes, then a featured snippet will be enough for them. And.. you will have to produce a blog post that appears in google’s zero position or featured snippet.
If your target user is looking for an in-depth guide, you will have to produce a lengthy blog post. Short posts won’t work here!
Take a look at the blog lengths for the keyword “how to tie a knot” on google.